Project Brief
Coztumes.com needed a strategy to transition from a custom costume maker to a woman’s apparel store. ON Media worked with them to implement an e-commerce solution to highlight their line of purses, wallets and backpacks.
The Results
Project Breakout
ON Media partnered with Coztumes.com to deliver a brand new online shopping solution for their clients including an integrated e-pay solution and customer email platform. The e-commerce site allows their customers to browse the merchandise in full detail with large bright images and detailed descriptions.
Phase I
Phase I consisted of creating a new logo, brand guidelines and color scheme that could be used for both web and print media. ON Media also audited the existing sales channels and competitive market to craft a net new marketing strategy. Product photography was performed to showcase the unique product lines.
Phase II
ON Media built out a brand new WooCommerce e-store experience. The updated ecommerce solution included integrated Google Marketplace functionality, plus Facebook & Instagram shopping integrations to reach an extended potential fashion conscious audience.
Phase III
ON Media launched a custom PPC campaign coupled with A/B testing to focus on conversions and an improved shopper experience. The result improved sales performance by 50%
Final Results
The new site has been praised by customers and resulted in an overall increase in potential sales.