Project Brief
StoneWild Naturals, a Florida Artisan Soap and Lotion company needed an e-commerce solution to be able to sell their products nationwide. ON Media created and executed an across the board marketing strategy that enabled StoneWild Naturals to reach new customers.
The Results
Project Breakout
ON Media created a comprehensive marketing and advertising plan for StoneWild Naturals including building an entirely new e-commerce site, FaceBook & Instagram sales integration, NextDoor Advertising and Google Ads implementation.
Phase I
The first step was to create a new logo, brand guidelines and color scheme that could be used for both web and print media. ON Media also audited the existing sales channels and competitive market to craft a net new marketing strategy. Product photography and video was initiated to provide a crisp and clean representation of the brand.
Phase II
StoneWild Naturals needed a clean, easy to navigate ecommerce solution that would reach a national client base. ON Media built out a full Shopify experience including integrated Google Marketplace functionality, Facebook & Instagram shopping applications and an online chabot help component where shoppers can get answers in real-time.
Phase III
Integrated into the ecommerce platform is the critical analytics component that allows StoneWild Naturals to analyze incoming traffic to determine conversions and real-time sales. ON Media initiated a comprehensive PPC campaign that yielded measurable results.
Final Results
The e-commerce site coupled with the integrated advertising strategy realized an overall increase in sales by 90%.